New York’s coolest vintage liquor store signs

You probably won’t find organic wines or imported microbrews in these old-school city liquor stores. Their shabby vintage signs tell us that they’re traditional neighborhood shops where you can pick up decent booze at decent prices.

Casa Oliveira, on Seventh Avenue South near Sheridan Square, opened in 1936. Does the sign still light up? I’ve never seen it at night.

It’s always 1977 at Discount Liquors, on 14th Street and Eighth Avenue, where old New York–type bums hang around outside all night, drunk off their asses.

The Hotel St. George in Brooklyn Heights was once the borough’s largest and most luxurious hotel. Today, part of the complex serves as a dormitory for New York–area college students.

Established in 1933—in other words, as soon as Prohibition was over, some enterprising shopkeeper opened this no-frills liquor store on the Lower East Side, which is still going strong 79 years later.

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4 Responses to “New York’s coolest vintage liquor store signs”

  1. Andrew Porter Says:

    Hotel St. George is primarily two residential condominiums, entrances at 111 Hicks Street and 60 Pineapple. Only two buildings, one on Henry, the other on Clark, are student housing.

  2. wildnewyork Says:

    Thanks. Complicated explaining the many buildings that made up the original hotel….

  3. Javaman Says:

    My Dad worked at the Hotel St. George back in the late 30′s and early 40′s when he was a teen. He used to tell me how he would meet the Brooklyn Dodgers and various Movie stars from time to time.

    It also claimed to have the worlds largest salt water indoor swimming pool.

  4. quotidianhudsonriver Says:

    Reblogged this on The Quotidian Hudson and commented:
    If you need a bottle in New York City…

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